S&w vs Westbrae Natural · Bay Area shelf head-to-head
S&w and Westbrae Natural, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Westbrae Natural is in more Bay Area grocersS&w fields the deeper lineupWestbrae Natural sits further up the premium end
S&w
Westbrae Natural
44
brand power
45
30
products
15
3
categories
2
10
subcategories
9
10
grocers
15
17.1¢
price per oz
29.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ S&w▭ Westbrae Natural
Distribution · 30% of score42·63
carried in 10 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only S&w
only Westbrae Natural
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Westbrae Natural · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: S&w · Westbrae Natural
