Sangaria vs Squirt · Bay Area shelf head-to-head
Sangaria and Squirt, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sangaria carries more Brand PowerSquirt is in more Bay Area grocersSangaria sits further up the premium end
Sangaria
Squirt
27
brand power
20
11
products
11
3
categories
1
4
grocers
8
51.0¢
price per fl oz
33.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sangaria▭ Squirt
Distribution · 30% of score17·33
S
S
carried in 4 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score60·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sangaria
only Squirt
no top category Sangaria doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sangaria · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sangaria · Squirt
