Sappo Hill vs Sof · Bay Area shelf head-to-head
Sappo Hill and Sof, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sof carries more Brand PowerSappo Hill is in more Bay Area grocersSof fields the deeper lineupSof sits further up the premium end
Sappo Hill
Sof
24
brand power
30
11
products
15
1
categories
2
3
grocers
2
$1.04
price per oz
92.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sappo Hill▭ Sof
Distribution · 30% of score13·8
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sappo Hill
no top category Sof doesn’t also play in.
only Sof
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sappo Hill · 1
only Sof · 0
no exclusive doors — everywhere Sof is, Sappo Hill is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sappo Hill · Sof
