Sapporo vs Maruchan · Bay Area shelf head-to-head
Sapporo and Maruchan, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sapporo carries more Brand Power
Sapporo
Maruchan
40
brand power
33
20
products
18
3
categories
2
6
subcategories
2
10
grocers
10
46.3¢
price per oz
31.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sapporo▭ Maruchan
Distribution · 30% of score42·42
S
M
carried in 10 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score81·78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sapporo
only Maruchan
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sapporo · 3
only Maruchan · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sapporo · Maruchan
