Sapporo vs Nongshim · Bay Area shelf head-to-head
Sapporo and Nongshim, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nongshim carries more Brand PowerSapporo is in more Bay Area grocersNongshim fields the deeper lineupNongshim sits further up the premium end
Sapporo
Nongshim
40
brand power
46
20
products
38
3
categories
2
6
subcategories
2
10
grocers
6
46.3¢
price per oz
56.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sapporo▭ Nongshim
Distribution · 30% of score42·25
S
N
carried in 10 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score81·96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sapporo
only Nongshim
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nongshim · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sapporo · Nongshim
