Schmidt Old Tyme vs Crystal Deodorant · Bay Area shelf head-to-head
Schmidt Old Tyme and Crystal Deodorant, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crystal Deodorant carries more Brand PowerCrystal Deodorant is in more Bay Area grocersCrystal Deodorant fields the deeper lineupSchmidt Old Tyme sits further up the premium end
Schmidt Old Tyme
Crystal Deodorant
23
brand power
32
8
products
13
2
categories
1
2
grocers
3
$5.35
price per oz
$3.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Schmidt Old Tyme▭ Crystal Deodorant
Distribution · 30% of score8·13
S
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Schmidt Old Tyme
only Crystal Deodorant
no top category Schmidt Old Tyme doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Schmidt Old Tyme · 1
only Crystal Deodorant · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Schmidt Old Tyme · Crystal Deodorant
