Scribe Winery vs Summer Water · Bay Area shelf head-to-head
Scribe Winery and Summer Water, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Scribe Winery carries more Brand PowerScribe Winery sits further up the premium end
Scribe Winery
Summer Water
14
brand power
7
3
products
1
2
categories
1
1
grocers
1
$32.49
avg price
$13.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Scribe Winery▭ Summer Water
Distribution · 30% of score4·4
S
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Scribe Winery
only Summer Water
no top category Scribe Winery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Scribe Winery · 1
only Summer Water · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Scribe Winery · Summer Water