Seagram's vs Bruce Cost · Bay Area shelf head-to-head
Seagram's and Bruce Cost, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bruce Cost carries more Brand PowerBruce Cost is in more Bay Area grocersBruce Cost fields the deeper lineup
Seagram's
Bruce Cost
9
brand power
16
2
products
8
1
categories
1
1
grocers
6
$11.60
avg price
$5.68
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Seagram's▭ Bruce Cost
Distribution · 30% of score4·25
S
B
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score15·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Seagram's
no top category Bruce Cost doesn’t also play in.
only Bruce Cost
no top category Seagram's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Seagram's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Seagram's · Bruce Cost
