Seajoy vs Censea · Bay Area shelf head-to-head
Seajoy and Censea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Censea carries more Brand PowerCensea is in more Bay Area grocersCensea fields the deeper lineupSeajoy sits further up the premium end
Seajoy
Censea
7
brand power
22
2
products
8
1
categories
1
2
grocers
3
$19.76
avg price
$23.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Seajoy▭ Censea
Distribution · 30% of score8·13
S
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Seajoy
no top category Censea doesn’t also play in.
only Censea
no top category Seajoy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Seajoy · 2
only Censea · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Seajoy · Censea