Secret Aardvark vs Crystal · Bay Area shelf head-to-head
Secret Aardvark and Crystal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crystal is in more Bay Area grocersSecret Aardvark sits further up the premium end
Secret Aardvark
Crystal
22
brand power
21
4
products
2
2
categories
2
3
subcategories
2
9
grocers
11
$1.39
price per fl oz
41.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Secret Aardvark▭ Crystal
Distribution · 30% of score38·46
C
carried in 9 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Secret Aardvark
only Crystal
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Secret Aardvark · 2
only Crystal · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: Secret Aardvark · Crystal