Secret Aardvark vs Pepper Plant · Bay Area shelf head-to-head
Secret Aardvark and Pepper Plant, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pepper Plant is in more Bay Area grocersSecret Aardvark sits further up the premium end
Secret Aardvark
Pepper Plant
22
brand power
22
4
products
4
2
categories
1
3
subcategories
1
9
grocers
10
$1.39
price per fl oz
54.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Secret Aardvark▭ Pepper Plant
Distribution · 30% of score38·42
P
carried in 9 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Secret Aardvark
only Pepper Plant
no top category Secret Aardvark doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Secret Aardvark · 2
only Pepper Plant · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Secret Aardvark · Pepper Plant