Secret vs Humble Brands · Bay Area shelf head-to-head
Secret and Humble Brands, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Humble Brands carries more Brand PowerHumble Brands is in more Bay Area grocersHumble Brands fields the deeper lineup
Secret
Humble Brands
19
brand power
45
5
products
36
1
categories
3
3
grocers
4
$4.07
price per oz
$5.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Secret▭ Humble Brands
Distribution · 30% of score13·17
S
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Secret
no top category Humble Brands doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Secret · 1
only Humble Brands · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Secret · Humble Brands
