Senesi vs Le Conserve Della Nonna · Bay Area shelf head-to-head
Senesi and Le Conserve Della Nonna, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Senesi carries more Brand PowerLe Conserve Della Nonna is in more Bay Area grocersLe Conserve Della Nonna sits further up the premium end
Senesi
Le Conserve Della Nonna
26
brand power
20
6
products
4
2
categories
1
4
subcategories
3
5
grocers
6
27.0¢
price per oz
32.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Senesi▭ Le Conserve Della Nonna
Distribution · 30% of score21·25
S
L
carried in 5 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score39·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Senesi
only Le Conserve Della Nonna
no top category Senesi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Senesi · 2
only Le Conserve Della Nonna · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Senesi · Le Conserve Della Nonna
