Serpis vs Lindsay · Bay Area shelf head-to-head
Serpis and Lindsay, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lindsay carries more Brand PowerLindsay is in more Bay Area grocersLindsay fields the deeper lineup
Serpis
Lindsay
11
brand power
44
3
products
27
1
categories
1
1
grocers
10
$8.29
avg price
$5.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Serpis▭ Lindsay
Distribution · 30% of score4·42
S
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Serpis
no top category Lindsay doesn’t also play in.
only Lindsay
no top category Serpis doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Serpis · 0
no exclusive doors — everywhere Serpis is, Lindsay is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Serpis · Lindsay