Sesmark vs Terre Di Puglia · Bay Area shelf head-to-head
Sesmark and Terre Di Puglia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sesmark carries more Brand PowerSesmark is in more Bay Area grocersSesmark sits further up the premium end
Sesmark
Terre Di Puglia
32
brand power
21
7
products
6
1
categories
2
14
grocers
4
$1.42
price per oz
37.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sesmark▭ Terre Di Puglia
Distribution · 30% of score58·17
T
carried in 14 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sesmark
no top category Terre Di Puglia doesn’t also play in.
only Terre Di Puglia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sesmark · Terre Di Puglia