Seven Sundays vs Kashi · Bay Area shelf head-to-head
Seven Sundays and Kashi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Seven Sundays carries more Brand PowerKashi is in more Bay Area grocersSeven Sundays sits further up the premium end
Seven Sundays
Kashi
48
brand power
42
23
products
24
5
categories
2
12
grocers
13
$1.07
price per oz
62.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Seven Sundays▭ Kashi
Distribution · 30% of score50·54
S
carried in 12 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Seven Sundays
only Kashi
no top category Seven Sundays doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Seven Sundays · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Seven Sundays · Kashi
