Shasta vs Pepsi · Bay Area shelf head-to-head
Shasta and Pepsi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pepsi carries more Brand PowerPepsi is in more Bay Area grocersPepsi fields the deeper lineup
Shasta
Pepsi
0
brand power
42
3
products
36
1
categories
1
3
subcategories
3
1
grocers
13
$3.29
avg price
$8.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Shasta▭ Pepsi
Distribution · 30% of score4·54
S
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Shasta
no top category Pepsi doesn’t also play in.
only Pepsi
no top category Shasta doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Shasta · 0
no exclusive doors — everywhere Shasta is, Pepsi is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Shasta · Pepsi