Shultz vs Pop Daddy Pretzels · Bay Area shelf head-to-head
Shultz and Pop Daddy Pretzels, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pop Daddy Pretzels carries more Brand PowerPop Daddy Pretzels is in more Bay Area grocersPop Daddy Pretzels fields the deeper lineup
Shultz
Pop Daddy Pretzels
0
brand power
38
2
products
9
1
categories
1
1
grocers
10
$8.29
avg price
$5.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Shultz▭ Pop Daddy Pretzels
Distribution · 30% of score4·42
S
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Shultz
no top category Pop Daddy Pretzels doesn’t also play in.
only Pop Daddy Pretzels
no top category Shultz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Shultz · 0
no exclusive doors — everywhere Shultz is, Pop Daddy Pretzels is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Shultz · Pop Daddy Pretzels