Sicilia vs Tantillo · Bay Area shelf head-to-head
Sicilia and Tantillo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sicilia is in more Bay Area grocersSicilia fields the deeper lineupSicilia sits further up the premium end
Sicilia
Tantillo
10
brand power
13
6
products
3
1
categories
2
2
subcategories
3
5
grocers
1
$2.63
avg price
$5.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sicilia▭ Tantillo
Distribution · 30% of score21·4
S
T
carried in 5 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score39·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sicilia
no top category Tantillo doesn’t also play in.
only Tantillo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Tantillo · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sicilia · Tantillo