Sightglass vs Graffeo · Bay Area shelf head-to-head
Sightglass and Graffeo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sightglass carries more Brand PowerSightglass is in more Bay Area grocersSightglass fields the deeper lineupSightglass sits further up the premium end
Sightglass
Graffeo
43
brand power
35
22
products
16
1
categories
2
3
subcategories
5
11
grocers
10
$1.98
price per oz
$1.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sightglass▭ Graffeo
Distribution · 30% of score46·42
carried in 11 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sightglass
no top category Graffeo doesn’t also play in.
only Graffeo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sightglass · 3
only Graffeo · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sightglass · Graffeo
