Simply Orange vs Sunnyd · Bay Area shelf head-to-head
Simply Orange and Sunnyd, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunnyd carries more Brand PowerSimply Orange sits further up the premium end
Simply Orange
Sunnyd
10
brand power
17
3
products
5
1
categories
1
1
subcategories
2
3
grocers
3
$9.25
avg price
$9.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simply Orange▭ Sunnyd
Distribution · 30% of score13·13
S
S
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simply Orange
no top category Sunnyd doesn’t also play in.
only Sunnyd
no top category Simply Orange doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Simply Orange · 1
only Sunnyd · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simply Orange · Sunnyd
