Sinbad Specialty Foods vs Zee's · Bay Area shelf head-to-head
Sinbad Specialty Foods and Zee's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sinbad Specialty Foods carries more Brand PowerSinbad Specialty Foods fields the deeper lineupZee's sits further up the premium end
Sinbad Specialty Foods
Zee's
30
brand power
20
12
products
6
3
categories
2
4
subcategories
3
2
grocers
2
80.4¢
price per oz
89.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sinbad Specialty Foods▭ Zee's
Distribution · 30% of score8·8
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sinbad Specialty Foods
only Zee's
no top category Sinbad Specialty Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sinbad Specialty Foods · 1
only Zee's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sinbad Specialty Foods · Zee's