Sioux City vs A&w · Bay Area shelf head-to-head
Sioux City and A&w, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
A&w carries more Brand PowerA&w is in more Bay Area grocersA&w fields the deeper lineupSioux City sits further up the premium end
Sioux City
A&w
7
brand power
30
3
products
15
1
categories
1
2
subcategories
2
3
grocers
8
26.3¢
price per fl oz
10.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sioux City▭ A&w
Distribution · 30% of score13·33
S
A
carried in 3 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score22·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sioux City
no top category A&w doesn’t also play in.
only A&w
no top category Sioux City doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sioux City · A&w