Sioux City vs Virgil's · Bay Area shelf head-to-head
Sioux City and Virgil's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Virgil's carries more Brand PowerVirgil's is in more Bay Area grocersVirgil's fields the deeper lineupSioux City sits further up the premium end
Sioux City
Virgil's
7
brand power
35
3
products
21
1
categories
1
2
subcategories
4
3
grocers
12
26.3¢
price per fl oz
27.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sioux City▭ Virgil's
Distribution · 30% of score13·50
S
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sioux City
no top category Virgil's doesn’t also play in.
only Virgil's
no top category Sioux City doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sioux City · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sioux City · Virgil's