Sister Sister vs Prime Roots · Bay Area shelf head-to-head
Sister Sister and Prime Roots, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sister Sister
no top category Prime Roots doesn’t also play in.
only Prime Roots
no top category Sister Sister doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Sister Sister is, Prime Roots is too.
no exclusive doors — everywhere Prime Roots is, Sister Sister is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sister Sister · Prime Roots