Skyhill vs La Fermière · Bay Area shelf head-to-head
Skyhill and La Fermière, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Fermière carries more Brand PowerLa Fermière is in more Bay Area grocersLa Fermière fields the deeper lineupSkyhill sits further up the premium end
Skyhill
La Fermière
12
brand power
52
3
products
23
1
categories
2
3
grocers
19
$1.74
price per oz
79.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Skyhill▭ La Fermière
Distribution · 30% of score13·79
S
carried in 3 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Skyhill
no top category La Fermière doesn’t also play in.
only La Fermière
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Skyhill · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Skyhill · La Fermière
