Small Hand Foods vs Torani · Bay Area shelf head-to-head
Small Hand Foods and Torani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Torani carries more Brand PowerTorani is in more Bay Area grocersTorani fields the deeper lineupSmall Hand Foods sits further up the premium end
Small Hand Foods
Torani
18
brand power
65
4
products
72
1
categories
3
1
grocers
11
$1.96
price per fl oz
59.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Small Hand Foods▭ Torani
Distribution · 30% of score4·46
S
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Small Hand Foods
no top category Torani doesn’t also play in.
only Torani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Small Hand Foods · Torani