Lining them up…
Smart Juice and R.w. Knudsen Family, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 3 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category R.w. Knudsen Family doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Smart Juice is, R.w. Knudsen Family is too.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smart Juice · R.w. Knudsen Family
3 products in the catalog·46 products in the catalog
spans 1 category · 3 subcategories·spans 3 categories · 15 subcategories
~0% average share on the shelves it competes on·~3% average share on the shelves it competes on
