Smartfood vs Pop Secret · Bay Area shelf head-to-head
Smartfood and Pop Secret, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smartfood is in more Bay Area grocersSmartfood sits further up the premium end
Smartfood
Pop Secret
29
brand power
25
8
products
8
1
categories
1
7
grocers
6
$1.18
price per oz
64.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smartfood▭ Pop Secret
Distribution · 30% of score29·25
S
carried in 7 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smartfood
no top category Pop Secret doesn’t also play in.
only Pop Secret
no top category Smartfood doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Smartfood · 3
only Pop Secret · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smartfood · Pop Secret
