Snack Factory vs Pop Daddy Pretzels · Bay Area shelf head-to-head
Snack Factory and Pop Daddy Pretzels, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snack Factory carries more Brand PowerSnack Factory is in more Bay Area grocersSnack Factory fields the deeper lineup
Snack Factory
Pop Daddy Pretzels
47
brand power
38
15
products
9
2
categories
1
16
grocers
10
65.9¢
price per oz
73.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Snack Factory▭ Pop Daddy Pretzels
Distribution · 30% of score67·42
carried in 16 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Snack Factory
only Pop Daddy Pretzels
no top category Snack Factory doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Snack Factory · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Snack Factory · Pop Daddy Pretzels
