Snack Pack vs Kozy Shack · Bay Area shelf head-to-head
Snack Pack and Kozy Shack, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kozy Shack is in more Bay Area grocers
Snack Pack
Kozy Shack
25
brand power
28
7
products
9
2
categories
1
2
grocers
10
40.8¢
price per oz
31.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Snack Pack▭ Kozy Shack
Distribution · 30% of score8·42
S
carried in 2 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Snack Pack
only Kozy Shack
no top category Snack Pack doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Snack Pack · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Snack Pack · Kozy Shack
