Snapple vs Sunberry Farms · Bay Area shelf head-to-head
Snapple and Sunberry Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snapple carries more Brand PowerSnapple is in more Bay Area grocersSnapple fields the deeper lineupSnapple sits further up the premium end
Snapple
Sunberry Farms
38
brand power
9
39
products
2
2
categories
1
9
subcategories
2
9
grocers
1
$5.05
avg price
$12.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Snapple▭ Sunberry Farms
Distribution · 30% of score38·4
S
carried in 9 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Snapple
only Sunberry Farms
no top category Snapple doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Snapple · 9
only Sunberry Farms · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Snapple · Sunberry Farms