So Good So You vs Bio-k Plus · Bay Area shelf head-to-head
So Good So You and Bio-k Plus, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
So Good So You carries more Brand PowerSo Good So You fields the deeper lineup
So Good So You
Bio-k Plus
39
brand power
34
15
products
11
2
categories
1
3
subcategories
1
6
grocers
6
$2.53
price per fl oz
$2.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ So Good So You▭ Bio-k Plus
Distribution · 30% of score25·25
S
carried in 6 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only So Good So You
only Bio-k Plus
no top category So Good So You doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only So Good So You · 3
only Bio-k Plus · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: So Good So You · Bio-k Plus
