So Good So You vs Yakult Probiotic Drink · Bay Area shelf head-to-head
So Good So You and Yakult Probiotic Drink, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
So Good So You carries more Brand PowerYakult Probiotic Drink is in more Bay Area grocersSo Good So You fields the deeper lineupSo Good So You sits further up the premium end
So Good So You
Yakult Probiotic Drink
39
brand power
18
15
products
2
2
categories
1
3
subcategories
1
6
grocers
7
$2.53
price per fl oz
39.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ So Good So You▭ Yakult Probiotic Drink
Distribution · 30% of score25·29
S
Y
carried in 6 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score71·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only So Good So You
only Yakult Probiotic Drink
no top category So Good So You doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only So Good So You · 2
only Yakult Probiotic Drink · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: So Good So You · Yakult Probiotic Drink