Sober Carpenter vs Untitled Art. · Bay Area shelf head-to-head
Sober Carpenter and Untitled Art., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sober Carpenter carries more Brand PowerSober Carpenter is in more Bay Area grocersSober Carpenter fields the deeper lineup
Sober Carpenter
Untitled Art.
23
brand power
15
9
products
3
2
categories
2
3
grocers
2
27.6¢
price per fl oz
15.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sober Carpenter▭ Untitled Art.
Distribution · 30% of score13·8
U
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sober Carpenter
only Untitled Art.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sober Carpenter · 1
only Untitled Art. · 0
no exclusive doors — everywhere Untitled Art. is, Sober Carpenter is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sober Carpenter · Untitled Art.
