Sof vs One With Nature · Bay Area shelf head-to-head
Sof and One With Nature, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
One With Nature carries more Brand PowerOne With Nature fields the deeper lineupSof sits further up the premium end
Sof
One With Nature
30
brand power
35
15
products
22
2
categories
2
2
grocers
2
92.8¢
price per oz
87.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sof▭ One With Nature
Distribution · 30% of score8·8
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sof
only One With Nature
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sof · 1
only One With Nature · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sof · One With Nature
