Sof vs Sappo Hill · Bay Area shelf head-to-head
Sof and Sappo Hill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sof carries more Brand PowerSappo Hill is in more Bay Area grocersSof fields the deeper lineupSof sits further up the premium end
Sof
Sappo Hill
30
brand power
24
15
products
11
2
categories
1
2
grocers
3
92.8¢
price per oz
$1.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sof▭ Sappo Hill
Distribution · 30% of score8·13
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sof
only Sappo Hill
no top category Sof doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sof · 0
no exclusive doors — everywhere Sof is, Sappo Hill is too.
only Sappo Hill · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sof · Sappo Hill
