Softsoap vs Method · Bay Area shelf head-to-head
Softsoap and Method, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Method carries more Brand PowerMethod is in more Bay Area grocersMethod fields the deeper lineupMethod sits further up the premium end
Softsoap
Method
16
brand power
38
3
products
14
1
categories
2
2
grocers
4
$6.97
avg price
$10.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Softsoap▭ Method
Distribution · 30% of score8·17
S
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Softsoap
no top category Method doesn’t also play in.
only Method
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Softsoap · 0
no exclusive doors — everywhere Softsoap is, Method is too.
only Method · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Softsoap · Method
