Softsoap vs Sof · Bay Area shelf head-to-head
Softsoap and Sof, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sof carries more Brand PowerSof fields the deeper lineup
Softsoap
Sof
16
brand power
30
3
products
15
1
categories
2
2
grocers
2
$6.97
avg price
$4.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Softsoap▭ Sof
Distribution · 30% of score8·8
S
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Softsoap
no top category Sof doesn’t also play in.
only Sof
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Softsoap · 1
only Sof · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Softsoap · Sof
