Sol-ti vs Tulua · Bay Area shelf head-to-head
Sol-ti and Tulua, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sol-ti carries more Brand PowerSol-ti is in more Bay Area grocersSol-ti fields the deeper lineupTulua sits further up the premium end
Sol-ti
Tulua
39
brand power
10
14
products
2
2
categories
1
6
subcategories
1
12
grocers
2
$4.81
avg price
$4.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sol-ti▭ Tulua
Distribution · 30% of score50·8
T
carried in 12 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score69·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sol-ti
only Tulua
no top category Sol-ti doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sol-ti · Tulua
