Soul vs Organic India · Bay Area shelf head-to-head
Soul and Organic India, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic India carries more Brand PowerOrganic India is in more Bay Area grocersOrganic India fields the deeper lineupSoul sits further up the premium end
Soul
Organic India
7
brand power
53
2
products
24
1
categories
1
1
subcategories
4
2
grocers
14
$22.72
avg price
$7.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Soul▭ Organic India
Distribution · 30% of score8·58
S
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Soul
no top category Organic India doesn’t also play in.
only Organic India
no top category Soul doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Soul · Organic India