Sour Power vs Jelly Belly · Bay Area shelf head-to-head
Sour Power and Jelly Belly, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sour Power
no top category Jelly Belly doesn’t also play in.
only Jelly Belly
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Sour Power is, Jelly Belly is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sour Power · Jelly Belly