Sown vs Nutpods · Bay Area shelf head-to-head
Sown and Nutpods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nutpods carries more Brand PowerNutpods is in more Bay Area grocersNutpods fields the deeper lineupNutpods sits further up the premium end
Sown
Nutpods
23
brand power
50
5
products
29
1
categories
2
9
grocers
14
24.8¢
price per fl oz
35.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sown▭ Nutpods
Distribution · 30% of score38·58
S
carried in 9 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sown
no top category Nutpods doesn’t also play in.
only Nutpods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sown · 0
no exclusive doors — everywhere Sown is, Nutpods is too.
only Nutpods · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sown · Nutpods
