Spaans vs Wooden Table Baking Co. · Bay Area shelf head-to-head
Spaans and Wooden Table Baking Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wooden Table Baking Co. carries more Brand PowerWooden Table Baking Co. is in more Bay Area grocers
Spaans
Wooden Table Baking Co.
0
brand power
28
8
products
7
1
categories
1
2
subcategories
3
2
grocers
11
$6.45
avg price
$10.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spaans▭ Wooden Table Baking Co.
Distribution · 30% of score8·46
S
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Spaans
no top category Wooden Table Baking Co. doesn’t also play in.
only Wooden Table Baking Co.
no top category Spaans doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Spaans · 1
only Wooden Table Baking Co. · 10
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spaans · Wooden Table Baking Co.