Spark vs Airheads · Bay Area shelf head-to-head
Spark and Airheads, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Airheads carries more Brand PowerAirheads is in more Bay Area grocersAirheads fields the deeper lineupSpark sits further up the premium end
Spark
Airheads
10
brand power
21
2
products
9
1
categories
1
1
subcategories
2
2
grocers
4
$6.44
avg price
$3.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spark▭ Airheads
Distribution · 30% of score8·17
S
A
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Spark
no top category Airheads doesn’t also play in.
only Airheads
no top category Spark doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Spark · 1
only Airheads · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spark · Airheads
