Sprecher vs A&w · Bay Area shelf head-to-head
Sprecher and A&w, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
A&w carries more Brand PowerSprecher is in more Bay Area grocersA&w fields the deeper lineupSprecher sits further up the premium end
Sprecher
A&w
21
brand power
30
7
products
15
1
categories
1
3
subcategories
2
9
grocers
8
72.4¢
price per fl oz
10.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sprecher▭ A&w
Distribution · 30% of score38·33
A
carried in 9 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sprecher
no top category A&w doesn’t also play in.
only A&w
no top category Sprecher doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sprecher · 5
only A&w · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sprecher · A&w
