Sprecher vs Virgil's · Bay Area shelf head-to-head
Sprecher and Virgil's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Virgil's carries more Brand PowerVirgil's is in more Bay Area grocersVirgil's fields the deeper lineup
Sprecher
Virgil's
21
brand power
35
7
products
21
1
categories
1
3
subcategories
4
9
grocers
12
72.4¢
price per fl oz
27.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sprecher▭ Virgil's
Distribution · 30% of score38·50
carried in 9 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sprecher
no top category Virgil's doesn’t also play in.
only Virgil's
no top category Sprecher doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sprecher · 5
only Virgil's · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sprecher · Virgil's
