Spry Oral Rinse vs Essential Oxygen · Bay Area shelf head-to-head
Spry Oral Rinse and Essential Oxygen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Essential Oxygen carries more Brand PowerEssential Oxygen is in more Bay Area grocersEssential Oxygen fields the deeper lineupEssential Oxygen sits further up the premium end
Spry Oral Rinse
Essential Oxygen
10
brand power
28
2
products
7
1
categories
2
1
grocers
3
$9.59
avg price
$16.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spry Oral Rinse▭ Essential Oxygen
Distribution · 30% of score4·13
S
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Spry Oral Rinse
no top category Essential Oxygen doesn’t also play in.
only Essential Oxygen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Spry Oral Rinse · 1
only Essential Oxygen · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spry Oral Rinse · Essential Oxygen
