Squirt vs Jarritos · Bay Area shelf head-to-head
Squirt and Jarritos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jarritos carries more Brand PowerSquirt sits further up the premium end
Squirt
Jarritos
20
brand power
27
11
products
12
1
categories
2
1
subcategories
4
8
grocers
8
33.7¢
price per fl oz
16.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Squirt▭ Jarritos
Distribution · 30% of score33·33
S
carried in 8 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score60·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Squirt
no top category Jarritos doesn’t also play in.
only Jarritos
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Squirt · 2
only Jarritos · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Squirt · Jarritos
