St Agrestis vs Aplos · Bay Area shelf head-to-head
St Agrestis and Aplos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
St Agrestis is in more Bay Area grocers
St Agrestis
Aplos
20
brand power
18
4
products
6
1
categories
1
6
grocers
3
$6.95
avg price
$6.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ St Agrestis▭ Aplos
Distribution · 30% of score25·13
A
carried in 6 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only St Agrestis
no top category Aplos doesn’t also play in.
only Aplos
no top category St Agrestis doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only St Agrestis · 4
only Aplos · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: St Agrestis · Aplos
